Mon Ami Google

Le 21 juillet 2010

La tâche du moment n’est pas forcément la plus excitante mais ô combien importante pour l’avenir de Presque Parfait : rédiger la partie éditoriale du catalogue et plus particulièrement le contenu destiné à montrer à Google à quel univers sémantique j’appartiens. Au programme : page d’accueil, pages catégories et pages produits dans lesquelles il faut subrepticement glisser les mots clés stratégiques. Dans le cas de Presque Parfait je me concentre sur les cadeaux de naissance et plus largement le domaine du cadeau bébé (vous noterez l’utilisation astucieuse de liens internes). J’ai toujours eu un peu de mal avec le référencement naturel (le SEO comme on dit dans le jargon) tant je trouve que ce travail est artificiel et à destination des robots de Google. Je préfère travailler pour les humains mais si je veux faire venir des visiteurs sur cette future boutique, il faut bien faire en sorte d’être trouvé.

D’ailleurs, si je voulais vraiment bien faire, il faudrait déjà que je truffe mon blog de ces mots clés et leurs variantes. Mais non je n’ai pas (encore) envie de céder aux sirènes du webmarketing et je préfère avoir un blog amusant et digeste à lire, quitte à perdre quelques places dans le tout puissant moteur de recherche. Et puis, se positionner sur effet tire bouchon, dans ton flux ou le son rebelle du jeudi, c’est quand même plus sympa. :)

  1. Franck

    Tout pareil que toi !

  2. jorge_melo

    Ne pas oublier que les websites sont faits avant tout pour les humains..:-)

  3. Benjamin

    Oui mais c’est plus la course à l’optimisation que je n’aime pas. D’autant qu’il faut que j’utilise des termes comme « cadeaux de naissance » (car mes produits seront bien adaptés) et pourtant ce n’est pas si naturel que ça dans la rédaction de contenus et d’argumentaires où je parle plutôt du produit.

  5. Benjamin

    Super, merci Alex ;)

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    WOW !
    Je prends les liens aussi et je garde précieusement !
    Ça servira très vite, j’espère…

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