Voilà le début du mois de juillet, l’heure de faire le point sur l’activité du mois écoulé. Un mois de juin relativement normal qu’on pourrait qualifier de « bien mais pas top ». Les 7 000 € sont presque atteints mais les chiffres ont encore du mal à s’aligner pour être cohérents. Voici le détail :
- Chiffre d’affaires : 6 914,20 €
- Nombre de commandes : 160
- Nombre de visites (la boutique et le blog) : 12 759
- taux de transformation en hausse : 1,3 %
- Panier moyen en baisse : 43,21 €
Beaucoup moins de visites ce mois-ci, un panier moyen en baisse, le tout heureusement rattrapé par un taux de transformation en franche amélioration : 1,3 % contre 0,8 % le mois dernier. Difficile de tirer des leçons de ces chiffres dans ces conditions, j’ai du mal à comprendre ce qui justifie de tels écarts. À priori, la fête des pères nous a aidé en début de mois mais la mauvaise gestion des stocks aura pénalisé les ventes en seconde partie de mois.
Cela dit, le total est bon et mon objectif de CA mensuel minimal est atteint pour le troisième mois consécutif. On continue comme ça, en espérant que cette bonne voie se poursuive. La leçon que je tire de ce mois-ci est de plus anticiper le stock pour mieux satisfaire les demandes et de continuer à travailler la notoriété pour faire venir un maximum de monde. Pourvu que ça dure !
C’est bien !
Ca continue à tourner =)
Par contre, petite question, le Chiffre d’Affaires que tu affiches est HT ou TTC ?
Tout est TTC (c’est le système autoentrepreneur).
Bravo Benjamin,
Tu vas bientôt pouvoir passer en sarl, puis sas, puis holding !
Way to go !
François
J’aimerais bien avoir le même CA !
Auto-entrepreneur tu ne factures pas de TVA, il me semble, donc ce serait plutôt en HT.
Y a pas de notion de TVA, donc on parle TTC, point.
Pas besoin d’être sec…
Ce que je veux dire, c’est que quand il devra passer en société (et je lui souhaite d’arriver à ce stade), il faudra intégrer la TVA, qui est de 19,60% pour ses produits.
Donc, il lui faudra à un moment impacter son intégration sur les prix, ce qui aura pour conséquence une augmentation des prix et/ou une baisse de la marge.
Un autre point qui joue, c’est que pour le moment j’achète tout en TTC. En société je récupèrerai la TVA pour mes achats de marchandise.
Je suis pas très compétent sur le sujet mais je pense que l’un dans l’autre, ça doit à peu près s’équilibrer. Enfin j’espère … :)
Une démonstration que j’avais trouvé sur un site:
Si on achète un produit 10€ HT chez un fournisseur :
- l’AE comme l’entreprise assujettie à la TVA paieront 11.96€
- l’entreprise récupérera les 1.96€ de TVA, son prix d’achat net sera donc 10€, l’AE ne récupérera rien, il achètera 11.96€.
Lors de la revente, si on prend une marge de 5€ par produit :
- l’AE vendra 11.96 + 5 = 16.96€
- l’entreprise assujettie à la TVA vendra (10 + 5) = 15 + 2.94€ de TVA (base : 19.6%), soit 17.94€. Elle reversera à l’Etat les 2.94€ de TVA. Son prix de vente net est de 15€.
Sur cet exemple de produit à faible valeur, avec la même marge en valeur, l’AE vend moins cher et gagne plus.
Après, il faut effectivement prendre en compte les divers frais annexe, l’imposition sur les bénéfices pour la société et la taxe sur le CA pour l’AE, qui ont des fonctionnements différents.
Mais en terme de Marge Brute, l’avantage va à l’AE.
J’ai retrouvé le lien en question : http://www.forum-e-commerce.com/index.php?topic=9828.0 =)
Merci pour cet exposé Sébastien :)
Je suis d’accord avec ces calculs mais si on raisonne globalement en prenant en compte tous les coûts de l’entreprise, je suis pas sûr qu’AE garde l’avantage.
Je vais quand même prévoir quelques boites de doliprane avant d’attaquer le sujet …
Oui, le doliprane me paraît indispensable pour le coup :D
De toute façon pour 2012 t’auras pas le choix de passer en SARL, non ? Tu vas dépasser le plafond pour le commerce en AE ? (je te le souhaite !)
Si ça continue comme ça oui j’aurai pas le choix. Mais si c’est le cas, ce sera un bon problème :)
J’attire ton attention sur les charges, à ne pas oublier car si je ne me trompe tu les paies sur ton CA et non ton bénéfice ?
Mais très belle performance…. félicitation
Ah oui, vraiment belle performance pour un AE, bravo !
Belle performance ! C’est presque parfait Il me reste encore du taff pour atteindre ce niveau :-)
Pas mal dis donc sur même pas un an d’existence ! Tu as pensé à faire de l’affi ou tes marges sont trop justes? Les campagnes de mailing sont un bon moyen de faire du chiffre aussi. Si tu veux en reparler …
Bravo, je trouve le montant du CA très honnête. Tu suis une belle croissance depuis quelques mois. Bravo, continue sur cette lancée !
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